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2011-03-17 13:49:47 ET
I'm not saying any approach would lead to a more balanced news reporting situation. I'm simply saying that radio programming, of any ilk, does not strike me as something that deserves public dollars.
With a revenue of 159 million, give or take 2%, NPR could very easily take on the contracts they have now (as defined by production, development, and distribution), and leave the tax money out of the entire equation.
As an example of production cost, vs reach:
ITV-NW here in Seattle has operating costs of less than 1M per year, yet is able to reach (theoretically) via net, OTA broadcasting, On demand Comcast, and I-Tunes, the exact same scale audience size (per regional slice) NPR does, WITH video as well, while operating some of the most technologically impressive equipment in the United States (in the broadcast industry in any case)
All that with reporters, commentary, entertainment, news, and no bias/no stockholders/no bullshit.
Food for thought. |
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